Custom lash packaging, printed with your logo.
A lash tray costs cents and the box decides whether anyone picks it up. We print book, drawer, magnetic, blister and pouch formats, then pack your lashes into them here so what reaches you is a sellable unit, not a flat box and a bag of trays.
Formats
Six box formats, one print run each.
The format decides your unit cost, your shipping weight and how the product reads on a shelf or in a photograph. Most brands start with one format and add a second for kits.
| Format | Construction | Typical use | Trade-off |
|---|---|---|---|
| Book / booklet box | Opens like a book; tray and lid are one printed piece | Cluster trays, 8-16 pair strip sets | Strong shelf presence, cheapest per unit at volume |
| Drawer box (slipcase) | Rigid outer sleeve with a sliding tray | Premium strip lashes, gift sets | Highest perceived value, heavier to ship |
| Magnetic closure | Rigid box with hidden magnets and a ribbon pull | Retail kits, lash + glue bundles | Reusable, common in beauty retail |
| Blister / card | Printed card with a clear blister or a hang tab | Salon back-bar, drugstore pegs | Lowest cost, best for hanging display |
| Pouch / stand-up bag | Foil or matte pouch with a zip or tear notch | Refill clusters, aftercare, samples | Light and postal-friendly |
| Sleeve over stock box | Printed sleeve wrapped around our stock tray box | First orders, market tests | Cheapest route to branded packaging |
Recent work
Eleven boxes buyers actually reordered.
Every photo below is a pack we printed and shipped. Look at the dieline before the artwork: the window position, the tray depth and the tool slot decide whether the box survives a courier, not the logo.
Finishing
What you can put on the box.
Everything below is quoted per design, not per order, so the artwork cost is paid once. If a finish is not listed, ask - the answer is usually yes.
| Printing | CMYK process, Pantone spot colour, or both on the same box |
|---|---|
| Foil stamping | Gold, rose gold, silver, holographic - the most requested finish on black boxes |
| Spot UV | Gloss varnish over a matte surface to lift a logo or pattern |
| Embossing / debossing | Raised or recessed logo, readable by touch |
| Window die-cut | Clear PVC or PET window so the tray is visible without opening |
| Lamination | Matte, gloss or soft-touch film; soft-touch is the current default for premium brands |
| Inserts | EVA foam, paperboard or moulded pulp to hold the tray and tools |
| Variable data | Barcode, batch code, expiry, QR to your landing page |
Process
From a photo of a box to a printed carton.
01
Spec sheet
You send format, size, quantity, artwork or reference. If you only have a photo of a competitor box, that is enough to start.
02
Dieline
We return a die-cut template (AI or PDF) for your designer to place artwork on - 1 working day.
03
Digital proof
A rendered proof plus, where colour matters, a physical printed sample before the full run.
04
Print and pack
Boxes are printed, then lashes are packed into them here rather than shipped loose for you to assemble.
05
Export
Cartons marked with your SKU, then FOB or delivered depending on what you asked for.
Commercials
What it takes to start.
Packaging is quoted separately from the lashes, because the box and the tray have different minimums. Both numbers are confirmed in writing before production.
Per designPrint minimum, confirmed in quote
1 dayDieline turnaround
3-5 daysPrinted sample
7-15 daysBulk production after approval
Digital printing allows short runs for a market test; offset becomes cheaper per unit above a few thousand. We will tell you which side of that line your quantity sits on before you commit to a print method.
Why it matters
Packaging is the part the customer keeps.
A lash tray is consumed in weeks; the box sits on a vanity or in a salon drawer for months, and it is what the customer photographs for a review. Three things decide whether that box earns a repeat order:
- Whether it closes again. A magnetic or drawer box survives being reopened; a glued blister does not, and an unclosed box means the tray dries out.
- Whether the tray is visible. A die-cut window sells the product before it is opened, which matters in a market where buyers cannot touch the lash.
- Whether the copy answers the question the buyer asks next. Wear time, curl, count and aftercare belong on the box or the insert, not only on your website.
Questions
Custom packaging, answered.
What is the minimum order for custom lash packaging with a logo?
It depends on the box format and the print method. Digital printing allows a few hundred units per design; offset printing needs a larger run to be economical. We quote the real number per design instead of publishing a single figure that will not apply to your box.
Can you print my logo if I only have a PNG or JPG?
Usually yes for simple marks, but a vector file (AI, EPS, PDF or SVG) gives a clean edge on foil and embossing. If you only have a raster file we will tell you before printing whether it will hold up, rather than after.
Do you supply the dieline?
Yes. Once the format and size are agreed we send a die-cut template for your designer. If you already have your own dieline and artwork, send it and we will check it against our cutting and folding setup before committing.
Can the boxes be packed with the lashes inside?
That is the normal way we ship. Lashes are packed into the printed box here, with the insert, applicator, aftercare card and any bond and seal if the kit includes them. You receive sellable units, not flat boxes and loose trays.
Who handles barcodes and compliance text?
We print the content you supply: barcode, batch code, ingredient list, warnings and responsible-person details for your market. As the brand owner, the regulatory content is yours to provide; we flag anything that looks incomplete before the run starts.
Will you print the same box for another buyer?
No. A customer-specific artwork or dieline is not reused for another buyer, and we can sign a mutual NDA before you send references or artwork.
Can I start with a stock box and upgrade later?
Yes, and many brands do. The first order often uses a printed sleeve over our stock tray box, then moves to a rigid drawer or magnetic box once the style is selling.
Is it normal for lash trays to arrive cracked?
No, and it should not be accepted as normal. Trays crack when the insert is too tight, when the box has no corner protection, or when the carton is not filled out. Every box we pack uses an insert cut to hold the tray without pressure, and outer cartons are filled so boxes cannot shift. If a tray arrives cracked, send a photo and we replace it.
Can I get my logo on the box with a small order?
Yes. The cheapest route for a first run is a printed sleeve or label over a stock tray box, which needs no printing plate and no large minimum. Once the style sells, move to a fully printed rigid box. Starting with a sleeve is how most lash brands keep the first order small without shipping in a plain box.
Why do custom box suppliers ask for a 500 piece minimum?
Because the setup cost does not shrink with the order. A die has to be cut, plates or screens made, and the press set up and run to colour before the first good box comes off. Spread that over 200 boxes and the unit price doubles. Digital print removes the plate cost and is how shorter runs stay possible.
How long does custom lash packaging take from artwork to delivery?
Typical sequence: dieline and artwork check in a few days, a physical sample about a week after approval, print and mount two to three weeks for standard finishes, longer for foil plus emboss or window patching. Sea freight then adds several weeks depending on destination. Air is available for a first small run. We confirm the dates against the production calendar before you pay, not after.
Does custom packaging actually matter for a small lash brand?
It affects the second order more than the first. A new buyer decides on the photo and the price; the box is what is still on her shelf when she runs out. If the product is consumable and priced so that one extra repeat order covers the added cost per unit, printed packaging pays for itself. If it is a one-off purchase, spend the money on the product instead.
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